{"title":"Alpine Legends Collection","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eDiscover your beanie with a history: HAE Alpine Legends combines beanies designed by Didier Plaschy, a versatile beanie mask as a tribute to Swiss ski pioneer Roger Staub, and the retro-look Banken beanie. Swiss ski culture for your next days in the mountains.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"ch41-1291-2006-1815-2402-7-beanie","title":"CH41 1291 2006 1815 0272 4 Beanie","description":"\u003cp\u003eThe CH41 1291 2006 1815 0272 4 Beanie is more than just a hat—it's a journey back to the 1970s, when outdoor sports and community took on a new meaning in Switzerland. Back then, alpine sports experienced a real boom: skiing, hiking, and mountaineering became integral parts of the lifestyle, and people flocked to the mountains to experience the freedom and connection with nature. The colors red, white, and blue symbolize not only Swiss identity but also the spirit of this era, when sharing experiences in nature and a sense of community were paramount.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAn old pattern, brought back to life.\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eFeaturing 100% acrylic and a traditional knit pattern, we've reimagined the SKA CH Beanie to commemorate this era. The hat was prized not only for its simplicity, but also because it became a symbol of Switzerland's thriving outdoor culture. Whether skiing, hiking, or simply gathering in the mountains, it was a trusted companion. Our reinterpretation of this classic beanie captures this spirit, blending the tradition of mountaineering with modernity.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eFor today's adventurers, inspired by yesterday.\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eThe SKA CH Beanie is a clear reminder that the greatest adventures often come from the simplest things. Then as now, the focus isn't on the bank that distributed this beanie, but rather on the significance it holds for outdoor and mountain culture. It embodies the freedom the Alps offer and the joy of sharing it with others. This beanie brings back that feeling—with modern materials and a classic look that never goes out of style.\u003c\/p\u003e","brand":"HAE","offers":[{"title":"Original","offer_id":41705284927606,"sku":"W24-CH-Beanie","price":39.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/1897\/files\/CH41-1291-2006-1815-2402-7-Beanie.jpg?v=1727938519"},{"product_id":"the-legend-beanie","title":"The Legend Beanie Didier Plaschy","description":"\u003ch2\u003eBy Didier Plaschy for HAE \u003c\/h2\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eCurved lines, a dash of retro, and a clear, distinctive signature: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDidier Plaschy designed The Legend Beanie himself.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The design is reminiscent of speed, carved turns, and the aesthetic of past skiing eras. A beanie for cold mornings, days spent together in the snow, and your own unique style.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFollowing your own path leaves tracks\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eDidier knows snow as a World Cup skier, coach, and TV pundit. Anyone who listens to him quickly realizes: he observes closely, questions things, and is not afraid to approach them differently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs a coach, he presented athletes with unusual challenges. Balance exercises on a kickboard, on one leg and in ski boots, were just as much a part of this as runs on cross-country skis in soft spring snow. His ideas led to grumbling, new experiences, and progress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerhaps you know this feeling yourself: a tip feels strange at first. You try a different movement, change your approach, and try again. Eventually, something works that didn't before. This joy of experimentation connects people across sports and generations.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIt started in the office in Visp\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eOne day, Didier showed up at our office. He was looking for beanies for his TV appearances, liked HAE, and wanted to buy them. We gave them to him free of charge. Since then, he has worn them regularly on camera without asking for a fee.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eThe Legend Beanie\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this connection now has a model designed by Didier. As part of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlpine Legends\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it bears his signature and a story about personal ideas finding their way onto the snow.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eRetro in design, uncomplicated in everyday life\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe Legend Beanie is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emade in Europe\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. It is made of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% acrylic\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, feels pleasantly soft, and is easy to wear. The high-quality embroidery with the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\"dd73 HAE\" signet\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e rounds off Didier's design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA piece of ski culture that will accompany you into the coming winter.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey product details: \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eDesigned personally by Didier Plaschy\u003c\/li\u003e\n\n\u003cli\u003eExclusive HAE design\u003c\/li\u003e\n\n\u003cli\u003eMade in Europe\u003c\/li\u003e\n\n\u003cli\u003e100% acrylic\u003c\/li\u003e\n\n\u003cli\u003eSoft, comfortable feel\u003c\/li\u003e\n\n\u003cli\u003eHigh-quality “dd73 HAE” embroidery\u003c\/li\u003e\n\n\u003cli\u003eStriking retro lines with a ski look\u003c\/li\u003e\n\n\u003cli\u003eUnisex\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eThe Legend\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDidier Plaschy\u003c\/strong\u003e was one of Switzerland's best slalom skiers in the late 1990s and celebrated two World Cup victories. Today, his voice is well known to many ski fans: as a \u003cstrong\u003eTV pundit\u003c\/strong\u003e, he covers slalom races with a wealth of expertise, passion, and his unmistakable style.\u003c\/p\u003e\n\u003cp\u003eAnd somewhere in between, you will quite often find an HAE beanie.\u003c\/p\u003e\n\u003cp\u003eWith \u003cstrong\u003eThe Legend Beanie\u003c\/strong\u003e, Didier has now designed his own model. A tribute to skiing, its history, and all those for whom snow, mountains, and a good turn are more than just winter sports.\u003c\/p\u003e","brand":"HAE","offers":[{"title":"Purple","offer_id":56477110829435,"sku":"thelegend-vio","price":39.9,"currency_code":"CHF","in_stock":true},{"title":"White","offer_id":56477110862203,"sku":"thelegend-weiss","price":39.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/1897\/files\/hae-beanie-didier-plaschy-the-legend-weiss.jpg?v=1790772651"},{"product_id":"alpine-legend-beanie-mask","title":"Alpine Legend's Beanie Mask","description":"\u003ch2\u003e\u003cspan\u003eAlpine Legend's Beanie Mask: One idea, two ways to wear\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eHead out as a beanie, transform into a mask when the wind picks up: The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlpine Legend's Beanie Mask\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines two ways of wearing in one product. Inspired by earlier days on the snow, made for your next ones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBehind it lies a tribute to Roger Staub and his joy in trying new things.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFrom race lines to your own ideas\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eRoger Staub from Arosa became an Olympic champion in giant slalom in 1960. Together with Art Furrer, he was also one of the Swiss pioneers of trick skiing. They played with balance, movement, and the possibilities of their skis. In doing so, they were part of early freestyle history.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis spirit of experimentation connects generations on the snow. Perhaps you know it from a homemade kicker, an unusual movement, or a trick that you keep trying until it feels like your own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStaub was on skis. Our roots lie in snowboarding. We share the joy of developing something of our own.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eVersatile, whenever your mountain day demands it\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eStaub also worked with products. The hat that became known under his name could be rolled down over the face. A practical idea from life on the snow that inspires us to this day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlpine Legend's Beanie Mask\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is an independent interpretation from HAE: You wear it as a beanie and transform it into a mask when needed. If the wind picks up at the top or your next lift ride is in the shade, you can adjust how you wear it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs part of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlpine Legends\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it is a reminder of Roger Staub's curiosity and his contribution to mountain culture. 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