Anyone who truly knows the Alps knows that the magic of the mountains often lies off the beaten track. Every mountain in the Alps has its iconic runs, named by local freeriders. With the limited-edition caps and shirts in our Lines Collection, we want to pay tribute to these legendary runs. These are the secret freeride lines that only those willing to delve deeper into the alpine world can discover. Our products embody precisely these moments—not as a loud statement, but as an expression of the quiet passion for the mountains that drives us.
The lines on our shirts
Each T-shirt from the Lines Collection features one of these lines, the kind that will make your heart race on a freshly snowy winter morning. Our HAE Friends have selected their very own favorite lines that evoke special emotions in them. These are usually the local runs right outside their front door that evoke a sense of freedom, adventure, and alpine connection with every turn. These lines, whether "Col de Cou," "Surprise," or "Megawatt," are more than just names—they are vivid memories of unforgettable days with good friends and an expression of their deep connection to the mountains.
Upcycled caps with unique patches
Our Lines Collection caps go one step further. Instead of throwing away old but unused products with a dated logo, we gave them new life by adding hand-stitched patches. Each patch represents an iconic freeride line—be it "La Banane," an iconic line in the western Valais Alps; "Golmbach," a route through deep powder in the Valley of Valleys; or "Gerwetsch," a descent near the Matterhorn. These lines tell the story of snowy descents, quiet moments, and the adventures you can only experience in the mountains.
By hand-stitching the patches in our small HQ in the heart of the Alps, each cap becomes a unique piece – and more importantly, a symbol of our respectful use of the resources available to us. Handcrafted and carefully stitched onto the original logo, these caps are not only stylish but also a statement for sustainability and the alpine lifestyle.
Live the passion for alpine adventures
Our Lines Collection isn't just meant to be worn—it's meant to fuel your passion for the mountains and freeriding. It represents what it means to be in the Alps, to experience them, and to feel that passion in your everyday life. Each shirt and cap is meant to remind you that the mountains aren't just a place, but a feeling that lives within you. Whether on the slopes, in the city, or somewhere in between—these products are designed to ignite your alpine passion and become a part of your own adventure.