HAE - Headwear from the Alps
HAE is a Swiss outdoor brand from Valais, born from our passion for snowboarding and mountain life. Since 2006, we have been developing beanies, hats, headbands, neckwear, and other accessories for people who spend their best days outdoors snowboarding, skiing, climbing, and on other mountain adventures.
WHAT WAS THIS DAY MADE OF?
A good day is more than just the moment we later remember.
It's about getting up early. Preparation. Cold fingers. Good decisions. And sometimes about one more try.
The Alps dictate the conditions.
We make something of them.
HAE - Life in the Swiss Alps
HAE is at home in Valais. The mountains are more than just a place we visit; they are our home and have always shaped how we live, what we do, and with whom we spend our days outdoors.
Discover the people, stories, projects, and alpine life behind HAE.
Raised on Snowboards
Long before there was HAE, there were snowboards.
Freestyle. Freeride. Contests. Road trips. Backcountry and street spots. Friends. And as many days in the snow as possible.
In 2006, on a snowboard trip in California, Mat couldn't find a beanie that fit over his dreadlocks. So he bought wool and crocheted one himself.
Friends wanted one too. Then friends of friends.
That's how HAE began.
NO GOOD DAY IS MADE ALONE
Someone checks the landing.
Someone shovels with you.
Someone rides first.
Someone holds the rope.
Someone waits with you for better visibility.
Someone stays for another attempt.
HAE was born from friendships and grew with them.
Because the best days rarely happen alone.
READY FOR THE DAY
MERINO NECKWARMER
NAVIGATOR BEANIE
EDELWEISS BEANIE
HAE NEAR YOU.
HAE Journal - Stories from the Alps
People, adventures, projects, and ideas from the world of HAE. From snowboard films and personal stories to products, craftsmanship, and alpine culture.
Which headwear our team riders are wearing this winter
Climbing in the Gastlosen: Two Routes on the Eggturm
2nd Line - the new colors are here!
Let customers speak for us
Further links:
Thin Beanie | Buy a Beanie | Men's Beanie | Women's Beanie | Sports Headband | Women's Headband | Kids' Beanie | Crochet a Beanie | Knit a Headband | Crochet a Headband | Climbing Pants and Bouldering Pants | Valais Blacknose Sheep Wool | Cashmere Beanies |
Beanies | Neckwarmers | Headbands | Masks | Handmade | Kids | Limited Editions | Caps | Shirts | Hoodies | Accessories | Second Line |