HAE - Headwear from the Alps

HAE is a Swiss outdoor brand from Valais, born from our passion for snowboarding and mountain life. Since 2006, we have been developing beanies, hats, headbands, neckwear, and other accessories for people who spend their best days outdoors snowboarding, skiing, climbing, and on other mountain adventures.

BEANIE HATS

NECK WARMERS

MASKS

T-SHIRTS

HAIRBANDS

WHAT WAS THIS DAY MADE OF?

A good day is more than just the moment we later remember.

It's about getting up early. Preparation. Cold fingers. Good decisions. And sometimes about one more try.

The Alps dictate the conditions.
We make something of them.

HAE - Life in the Swiss Alps

HAE - Life in the Swiss Alps

HAE is at home in Valais. The mountains are more than just a place we visit; they are our home and have always shaped how we live, what we do, and with whom we spend our days outdoors.

Discover the people, stories, projects, and alpine life behind HAE.

Discover Alpine Culture
Raised on Snowboards
The founding story of HAE

Raised on Snowboards

Long before there was HAE, there were snowboards.

Freestyle. Freeride. Contests. Road trips. Backcountry and street spots. Friends. And as many days in the snow as possible.

In 2006, on a snowboard trip in California, Mat couldn't find a beanie that fit over his dreadlocks. So he bought wool and crocheted one himself.

Friends wanted one too. Then friends of friends.

That's how HAE began.

Learn more
NO GOOD DAY IS MADE ALONE
Community Bonds & Collaboration

NO GOOD DAY IS MADE ALONE

Someone checks the landing.
Someone shovels with you.
Someone rides first.
Someone holds the rope.
Someone waits with you for better visibility.
Someone stays for another attempt.

HAE was born from friendships and grew with them.

Because the best days rarely happen alone.

DISCOVER THE HAE FAMILY
For cold mornings, long days, and everything the mountains have in store in between. Discover our headwear for your next day out.

READY FOR THE DAY

Frau trägt den Merino Drifter Halsschlauch von HAE in Beige im Portrait – Neckwarmer aus 100% Merinowolle
MERINO NECKWARMER

MERINO NECKWARMER

HAE Navigator Mütze in Schwarz am Model getragen
NAVIGATOR BEANIE

NAVIGATOR BEANIE

Beanie Edelweiss HAE
EDELWEISS BEANIE

EDELWEISS BEANIE

Find HAE at selected shops and outdoor retailers near you.

HAE NEAR YOU.

HAE Partner Transa
HAE Partner Doodah
HAE Partner Pure Snowboarding Shop Gstaad
HAE Partner Julen Sport Zermatt
HAE Partner Volken Sport und Café in Fiesch
HAE Partner Pesko in Lenzerheide
HAE Partner Buri Sport in Grindelwald
HAE Partner Mattig Sport auf der Bettmeralp
HAE Partner Kiwi Shop in Saas-Fee
HAE Partner Aletsch Sport auf der Riederalp