PRODUCTION
Part of the HAE collection is still made by hand here in Valais with great attention to detail. The majority of our collection is produced in the EU.
MADE IN VALAIS - SWITZERLAND
The HAE story begins in 2006 deep in the Swiss Alps, where each product is created with care and attention to detail. Here, where the mountains sharpen our senses and make our hearts beat faster, Mat's first hand-crocheted hat was created - a gesture of friendship that quickly became a movement. What began as a simple idea grew into a tradition that we continue with pride today.
Our handmade collection is more than just clothing; it is a promise, a piece of alpine soul. Each piece made in Valais bears the signature and dedication of the person who created it. When you wear one of our products, you are not only wearing warmth, but also a story - the story of a crocheter, whose name is on the hang tag, who crocheted each stitch with dedication and pride.
Even though we have grown and ventured out into the world, we remain true to our roots. Our line made from the wool of the Valais Blacknose sheep is a testament to our courage to try new things and to preserve traditions. We were told that this wool is not suitable for textiles - we have proven the opposite. Because true adventures often begin where others reach their limits.
HAE is a commitment to nature, to the community and to the stories we share. Every product created here in the Valais is a tribute to the people and the mountains that have shaped us. It is more than an accessory - it is a part of us.
What happens to the surplus goods?
LEARN MOREMADE IN EUROPE
To meet growing demand abroad while maintaining our high quality standards, we have expanded our production beyond the borders of Valais into Europe. This decision allows us to preserve HAE's values while expanding our reach and remaining innovative. We work closely with partners who share our passion for craftsmanship and sustainability.
We have been working closely with Mateusz and his family in Poland since 2016. On their farm near Łódź, they built a company that, like HAE, started with hand-crocheted beanies and headbands. Over the years, they have developed their business and now produce with modern machines that enable them to produce higher quantities while maintaining the same quality. Together with them, we have discovered new textile fibers and developed technologies that make our products even better. The high quality and passion for innovation that Mateusz and his family bring with them reflect our own values and make this partnership so valuable.
In Portugal we have found a new home for the production of our textiles and some of our neckwear. Here in the north, near Braga, we work with partners who share our belief in sustainability. Our textiles are made from 100% organic cotton. Portugal is known for its high level of expertise in textile production and its commitment to environmentally friendly practices. This combination of craftsmanship and sustainable production fits perfectly with HAE's values.
Whether in Poland or Portugal, our production in Europe stands for the highest quality and a deep respect for craftsmanship and nature. By working with small family businesses and dedicated producers, we can offer you products that are both functional and inspiring - designed for adventures in the Alps and beyond.
