HI FRIENDS
HAE was born from friendships.
From shared days on snowboards, self-built spots, new ideas, projects, product tests, and the beer afterwards.
Since its beginning in 2006, this circle has grown. Today, it includes snowboarders, freeskiers, climbers, creatives, and many other people who live their own connection to the mountains.
Some compete at the highest international level. Others make films, take photos, design, build, or contribute in their own unique way. Some meet every week, others may only see each other once a year. And yet, something connects us all that goes beyond a single day in the mountains.
That's exactly what HAE Friends are.
Not a classic list of sponsored athletes, but a community of people who share experiences, ideas, knowledge, friendships, and a passion for the mountains.
MADE TOGETHER. TESTED IN THE SWISS ALPS.
Our HAE friends spend the whole year outdoors. On snowboards and skis, on rock faces, on high-alpine tours, and in conditions that are rarely exactly as planned. They know from their own experience what works and what it takes to stay out longer.
This knowledge flows directly into our products. Our friends test prototypes under real conditions, suggest improvements, and constantly come to us with their own ideas. For new products as well as for materials, functions, designs, or colors.
Some of our products came into being exactly this way: from a specific need outdoors, an idea from the community, and many joint rounds until everything fit.
This is how we develop products not only for people who spend a lot of time in the mountains, but together with them.
Navigator Beanie
The Ninja Mask
Protector Beanie - Polycolon®
Protector Micro Beanie
The X Neckwarmer
Die Vorteile
SNOWBOARD SWITZERLAND
mat schaer / severin van der meer / max buri / mario käppeli / levi luggen / elena könz / celia petrig / féfé pellacani / julien emch / michael schärer / cedric schumacher / jeremiah schwery / anthamatten aurel / timon stalder / mika andenmatten / marco schwab / angelo werlen / william arnold / philippe hänni / gino derivaz / matthias schwestermann / alessandro boyens / jonas boesiger / julien pichel / ariana bellwald / leandro eigensatz / pascal annen / zurbriggen philipp / maxime jaccoud / sebi bumann / mat bumann
FREESKI SWITZERLAND
nicolas vuignier / alessandro jossen / dominik jp furrer / anthony vuignier / jacques summermatter / emilio beltran
SNOWBOARD EU
nadja flemming / noah vicktor / talha karakoca / teemu kinnunen / friedl may / bernhard kraxner / johannes zösmayr / suwicha «fitsch» buakhom
FREESKI-EU
lisa zimmermann / sam baumgartner / maximilian noppeney / fabian braitsch / mathias obmascher / philipp baumgartner / regina rathgeb
Mountain Enthusiasts
Raphi Imsand / Felicitas Feller / Julian Fürsinger / Andreas Arn / Mario Käppeli