Since we started in 2006, we owe so much to our HAE friends. They have inspired us - with their product ideas, their passion for the mountains and the stories we shared over a cold beer on the garden terrace. Over the years, our circle has grown, new faces and new stories have been added. Some friends are still very close to us, others we only see occasionally, but every shared experience has strengthened our friendship and when we meet again, it is as if we had never lost sight of each other.

Our HAE Friends embody the outdoor lifestyle that is at the heart of everything we do. Whether they are snowboarders and freeskiers carving fresh lines in the snow, climbing to new heights, or creatives capturing the spirit of the Alps through film, photography, graphics or music, they all share a deep love of the mountains. This passion drives us to create equipment that can withstand the wild and unpredictable nature of the Alps.

We have all learned from the mountains the value of independence, of being prepared, adapting and facing any challenge, especially as a group of friends. This spirit helps us to constantly improve our products to meet the needs of those who know the mountains best.

At HAE, storytelling is essential. Our friends share stories that connect us to Alpine culture and heritage and remind us of the shared experiences that unite us - be it through exciting adventures or quiet moments in nature.

Community is at the heart of who we are. The mountains have shown us the importance of supporting one another, trusting one another and building lasting bonds. Our HAE Friends are world-class athletes, Olympians but also everyday adventurers - people who simply share our love of the Alps. Every season our friends look forward to receiving a package from us - a small gesture of gratitude and a reminder of the special bond we share.

These shared experiences and this sense of community inspire us and shape our products. Get to know the people behind HAE and be inspired by their passion for the Alps.