
Join the HAE Alpine Club now and experience the Alps in a new way!
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Why join the HAE ALPINE CLUB?
- Exclusive stories and insights
Be the first to hear about our adventures, legendary stories from the Valais Alps, and our athletes pushing boundaries. Immerse yourself in the fascinating myths and stories that inspire our products.
- Limited early access to new collections
As a Club member, you get exclusive access to our limited-edition lines before they're officially released. Get the gear you need for the mountains—authentic, functional, and sustainably manufactured.
- Invitations to HAE Alpine Club events
Take part in exclusive events where we explore the Alps together, offer workshops on self-sufficiency, or simply share stories around the campfire.
- Special deals and member-only offers
Enjoy discounts and special offers available only to our Club members. So you can get the best gear for your next adventure.
HAE - Where is the line?

RAISED BY THE ALPS
HAE is more than just headwear. We're a movement born in the Alps that embraces the spirit of adventure. When you join the HAE Alpine Club, you become part of a community that shares the same love for the mountains, discovering new lines, and unforgettable moments in nature.
Our mission:
We nourish your passion for mountain adventures.
Mat and Seb founded HAE to share the joy of the mountains with like-minded people. Their commitment to local craftsmanship, quality, and sustainability is reflected in everything we do. If you love the freedom, strength, and magic of the Alps, then you've come to the right place.