WELCOME TO THE HAE JOURNAL - STORIES AND INSIGHTS FROM THE ALPS
Here in the Alps, every day is a new story. The mountains, the winds, the silent forests and glaciers – they all whisper their secrets to us.
In the HAE Journal, we collect these stories and myths that are at the heart of our brand.
HAE Blog
Léa Klaue - HAE WOMEN
Léa Klaue by Jeremy Bernard
Our HAE Women collection brings together inspiring snowboarders who, in their interviews, give insight into their philosophy of life and creative processes. Today, Léa Klaue , an athlete and social anthropologist, tells us about her adventures in the high mountains, her love of nature and the courage to face the uncertainties. She shares what it means to her to balance between artistic and athletic expression and how she experiences the power of community in the snowboarding scene. This story shows how versatile the connections between snowboarding, science and creativity can be.
What does adventure mean to you and how does it influence your creative side? For me, adventure is about navigating uncertainty. It's about going to unknown places or doing things without knowing what the outcome will be. It also includes the motivation and excitement of the "unknown". I am particularly drawn to the mysterious or unknown, and that is what fuels my creativity and imagination. I couldn't be creative without adventure - and the same goes the other way around.
How do you feel when you're standing on your board, whether in the snow or on the water? Are there creative parallels to these moments? When snowboarding, especially when freeriding or in challenging terrain, planning is crucial to minimize risks. As soon as everything is thought through and the line is prepared, I switch off my brain and follow my instincts. In these flow moments, I am fully concentrated and completely in the moment, with no room for reflection. This is exactly how my creative practice works: the most beautiful things arise intuitively from gut feeling, be it movements, lines, texts or ideas - but only after thorough preparatory work.
Léa Klaue makes turns in the deep Val D'Anniviers. Photo by Jeremy Bernard
Where do you get your creative inspiration from – whether on the mountain, at sea or in everyday life? I spend a lot of time in nature, whether it's trail running, cycling, splitboarding, climbing, hiking or walking. The natural elements, the weather and the mountains give me peace and clarity to organize my thoughts and create new ideas. I also consume a lot of works by other creatives: books, music, art, films, texts and mountain projects. I am very interested in what others are doing and absorb these impressions like a sponge. With this background, I then form my own ideas.
How is your personality reflected in your style on and off the board as well as in your creativity? I see myself as a very spontaneous person who often just starts things and sees what happens. At the same time, I am determined and focused, and if something really motivates me, I do everything I can to make it happen. This process often starts long before I consciously notice it. Maybe that's why I often take on challenging projects, like expeditions to difficult mountain regions. The process is what I enjoy most: developing ideas and implementing them step by step, and then seeing what happens.
Léa Klaue tiny in Kyrgyzstan. Photo by Jeremy Bernard
Are there any projects outside of snowboarding where you particularly express your creativity? In addition to snowboarding, I work as a social anthropologist and work at the intersection of art and scientific research, using creative methods such as film and creative writing. I am committed to finding beauty in human activities, even when dealing with difficult or complex topics. The world is pretty absurd and humanity is not doing well at the moment. However, I try to remain playful while understanding connections and phenomena. For me, snowboarding is also a creative and playful way of dealing with difficult things.
What makes you particularly proud of what you have achieved – athletically and/or creatively? This can also be professionally. I am proud that I was able to complete my PhD and pursue my snowboarding career at the same time, without one crowding out the other. The snowboard film projects that I have been able to complete have given me a lot of confidence. These processes have required a lot of perseverance and persistence, while at the same time opening up creative avenues that I would never have imagined. It is a wonderful feeling to realize that anything is possible.
Léa by Thibault Montoni
Is there a special woman, friend, artist or athlete who inspired you to follow your own path? As a young snowboarder, I was very inspired by the few professional female snowboarders I could see in magazines or films, such as Victoria Jealouse, Tara Dakides and Marie-France Roy. For me, it was huge to see that snowboarding wasn't just for boys, even though these women weren't given much space in the scene. In addition to these role models from the sport, I was also inspired by many female artists, directors, authors, activists, social scientists and philosophers who went their own way against the status quo - often in the face of great resistance from society.
How do you inspire other people (everyone, not just women) to follow their own path – be it through snowboarding, creative projects or simply in everyday life? I teach at various colleges and universities and sometimes supervise students in their projects. I try to convey to them that they should listen to themselves first and foremost and not be influenced by the expectations of society, parents, friends or the world of work. It is important to find meaning and joy in what you do and not to forget to give yourself enough breaks.
What does it mean to you to be part of the “Collection by HAE Women” and how did you bring your creativity into this project? It's great to be part of a team that comes from my region and is always evolving. I think it's really cool that HAE supports so many different and inspiring female snowboarders and I'm proud to be part of it. Each of us brings our own background and style and that shows how diverse snowboarding can be. Many brands have only one woman on their teams among many men and that's just not up to date anymore. After all, the snowboarding world shouldn't be like Smurf Village, where there's only one Smurfette. There are many different female riders who do cool things in their own way, just like the male riders. For this collection, we were able to bring our tastes and opinions together and create something that is as diverse as we are - precise, simple, bold and with a lot of style.
Léa likes steep couloirs. Photo by Thibaut Lamp
Jenni Albert - HAE WOMEN
With our new COLLECTION BY HAE WOMEN we are celebrating the diversity and strength of our female riders for the first time. As part of this, we are conducting interviews with inspiring personalities who share their passion for sport, nature and adventure with us. Today the focus is on Jenni Albert , who takes us into her world of snowboarding and her special connection to the mountains. She tells us how her father influenced her, what inspires her about adventures in the snow and far away, and how she lives out her creative side. Her life path shows how important it is to leave your comfort zone and follow your heart - whether it's freeriding or through creative projects.
Which moment in your life – sporting or creative – has had the greatest impact on you? What comes to mind? I still remember the skiing holidays in Engelberg very well. Every year, thanks to my grandfather's holiday home, we had the opportunity to spend the winter in the snow. After a few years of ski school, I wanted to switch to snowboarding - mainly because of my father, who claimed to have always been a "boarder". I can still see his old F2 board with hard boots in front of me and his bright yellow Barryvox, which didn't have a display back then. His style inspired me and I wanted to be as cool as him. While I was at the snowboard school in Gerschnialp, he often went freeriding. His favorite slope was "z Steibergli" or the "Laub" in Engelberg. I could watch him from class when he returned from the powder snow. These holidays in the mountains had a big impact on me. Since my father died a few years ago, the mountains have been a special connection to him for me.
What does adventure mean to you and how does it influence your creative side? For me, adventure means letting go of the familiar and taking the step into the unknown. In the summer of 2023, I spontaneously decided to travel to New Zealand to work as a snow sports instructor. Without knowing anyone, I moved into a shared apartment with strangers and many good friendships developed. The culture in New Zealand was particularly inspiring for me. Nature has a different significance for the Māori than it does for us; they believe that the mountain has a soul and that people and nature should live in harmony. Nature speaks to them and imparts knowledge to them. This new perspective on everyday life and life is a source of creativity for me. After all, creativity thrives on different perspectives.
Where do you get your creative inspiration from – whether on the mountain, at sea or in everyday life? My inspiration is a mixture of everyday life and the mountains. I am always fascinated by the contrast between the orderly everyday life and the rugged landscape of the mountains. I find the combination of danger and security that I feel at home on the sofa exciting. When I sit on the chairlift, I enjoy observing my surroundings and pausing for a few minutes.
Jenni in a moment of freedom and enjoyment. Photo by Simona Schürch
How is your personality reflected in your style on and off the board as well as in your creativity? In everyday life, I often notice that I like to be in control and worry about what other people think of me. On the snow, I can let go and worry less - or at least try to. You can probably tell by my riding style: some days everything goes perfectly, others nothing works at all. That's just part of it, isn't it? My goal for the coming season is to brake less!
What makes you particularly proud of what you have achieved – athletically and/or creatively? This can also be professionally. I am simply grateful that I have been able to experience so much at the age of 23, and in many areas. My passion is now my job. After graduating from high school, I didn't want to go to university straight away, but wanted to change my environment completely and moved to Davos for my first season as a snowboard instructor. At the time, snowboarding was just a break for me before studying. But during the season, that changed completely and I didn't want to do anything else. Today, a few years later, I have found the perfect balance between practice and theory with my part-time job in the snowboard industry and part-time studies. I never thought I could turn my passion into a job. For me, snowboarders were always the "cool" ones on the mountain, and now working in this community is a real highlight. I grew up in Aargau, without mountains on my doorstep, and now I live close to the ski areas, almost where other people go on holiday. I am proud of that and very grateful. I also spend a lot of time in the snow as a J+S expert and at freeride competitions. The competitions gave me access to freeriding, which was previously unthinkable for me. Today I know how to respect off-piste terrain and how to handle it safely. Through the competitions I learned how important it is to leave your comfort zone.
Jenni also likes the thrill of freeride contests. Photo by Hugo Schleicher
Is there a special woman, friend, artist or athlete who inspired you to follow your own path? In my first season as a snowboard instructor, I met a lot of great people. I was particularly inspired by Katie Erdin, my team leader at the snow sports school in Davos. She encouraged us to sign up for the training courses and always pushed us, including through extra training sessions. With her, there was never a "you can't do it" - I found that extremely encouraging. Under her leadership, the snow sports school became like a second family and I learned that it's okay to wear a beanie all year round. Without Katie, I wouldn't be where I am today. Thank you, Katie!
Katie Erdin from the snow sports school in Davos
How do you inspire other people (everyone, not just women) to follow their own path – be it through snowboarding, creative projects or simply in everyday life? I think sharing is important to inspire others in a conversation. Sometimes it's difficult to go your own way because you worry a lot about what others think or you don't feel good enough - be it for a job, a tour or another goal. I try to show all the great opportunities you have to achieve something and that you should do it with joy and fun.
Jenni in “send mode” Photo by Greg Ceas
What does it mean to you to be part of the “Collection by HAE Women” and how did you bring your creativity into this project? Being part of the project with Celia, Daria, Elena and Léa is incredible. Each of us brings our own inspiration and individual story and I think the "Collection by HAE Women" represents diversity as we all come from different backgrounds. The different beanies created in collaboration with HAE represent our different paths well. What unites us is the passion for winter sports - and that's what matters!
Elena Könz - HAE WOMEN
In our series of interviews with the HAE Women , an inspiring athlete gives us insights into her journey through the highs and lows of snowboarding. Elena Könz talks about formative experiences in the mountains, the creative power of nature and the courage to get back up again after setbacks. With a unique combination of athletic determination and artistic sensitivity, she gives insights into her creative side and tells us what makes her particularly proud about her gold FIS medal and her successes.
Which moment in your life – sporting or creative – has had the greatest impact on you? What comes to mind? A defining moment in my life was an accident in the backcountry a few years ago. Strangely enough, nothing happened to me - but it was definitely a fine line of luck. This experience made me question my passion for snowboarding and even considered quitting altogether. In the end, however, it helped me a lot to get back out there and face my fears in order to process what had happened. This process led to me being out in the mountains today with a different awareness and a deeper appreciation.
Handplant by Elena Könz by Kevin Cathers
What does adventure mean to you and how does it influence your creative side? For me, adventure means that which cannot be planned. This uncertainty, which is of course estimated and minimized as much as possible when planning tours, triggers a sense of anticipation. Perhaps an adventure also feels good because it requires you to be present with all your senses in order to be able to react to the unplanable.
How do you feel when you're standing on your board, whether in the snow or on the water? Are there creative parallels to these moments? It's the most beautiful way to flow through time. When I was a teenager, I once tried to explain to my great uncle, who is an artist, that snowboarding can also be an art form - but he couldn't understand. Maybe you can understand?
Elena Könz jumps into the lake with a backflip. Photo by Kevin Cathers
Where do you get your creative inspiration from – whether on the mountain, at sea or in everyday life? Paradoxically, I am very systematic when developing creative ideas. For this reason, I only become creative when I really want to or have to, and often develop project-related ideas. I am influenced by the images, shapes and colors that become deeply "burned in" when I am out in nature.
Are there any projects outside of snowboarding where you particularly express your creativity? Yes, in addition to snowboarding, I love painting, drawing and taking photographs. However, I often don't have the time for it. A personal wish is to change this in the near future and give art more space in my life again.
Elena Könz loves to express herself creatively.
What makes you particularly proud of what you have achieved – athletically and/or creatively? This can also be professionally. I am particularly proud of my medal as World Champion in Big Air. The further away I am from this success, the cooler I think it is to have such a gold FIS medal. The commitment and willpower that I was able to muster to follow this path impresses me even now.
Elena Könz Art
Elena on YouTube