MERINO COLLECTION

OUR PRODUCTS MADE FROM MERINO - THE ALL-ROUNDER

DESIGNED IN THE VALAIS ALPS

SINCE 2006

DELIVERY TIME 2 days

MADE IN VALAIS AND EUROPE

WHY DO WE CHOOSE MERINO?

WHY DO WE CHOOSE MERINO?

Warm on the ascent, cool again during the break. Merino wool helps regulate temperature and moisture, and absorbs odors less quickly. That’s what makes it so comfortable for long days outdoors.

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What Customers Say About Us

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BORN FROM SNOWBOARDING. RAISED BY THE ALPS.

BORN FROM SNOWBOARDING. RAISED BY THE ALPS.

In 2006, while on a snowboarding trip to Mammoth, Mat couldn't find a beanie that fit over his dreadlocks. So, he made one himself. His friends wanted one, too. That’s how HAE was born.

This DIY attitude still shapes HAE to this day. Over the years, the brand's snowboarding roots in the Valais have evolved into a broader alpine culture, defined by snowboarding, climbing, craftsmanship, friendship, and days spent together in the mountains.

 ABOUT OUR HISTORY