






Fuji Beanie
Will be shipped within 24 hours via Swiss Post.
"The Fuji Beanie" is a unique product from HAE, inspired by our long-standing ties to Japan. Early in his career, Mat went snowboarding in Japan, and many of our Japanese friends spent their summers in Saas-Fee on the glacier. This close connection to Japan has continued over the years, and in 2023 we officially expanded our products to Japan as well.
A beanie with Japanese flair
Japan is known for its high-quality fabrics, textile fibers and yarns. When we discovered a ceramic-coated acrylic thread that represents Japanese know-how in fashionable and technical textiles, we knew we had to create a special beanie. "The Fuji Beanie" was produced in Japan with the help of our partner Mr. Murakami and combines functionality with Far Eastern elegance. The innovative choice of materials ensures excellent thermal insulation and comfort, ideal for cool days in the mountains or in the city.
For adventures in Japan and beyond
Although Mount Fuji is not part of the Japanese Alps, it is a symbol of Japan's natural beauty and the adventures that await there. "The Fuji Beanie" is named to symbolize the connection between the iconic landscapes of Japan and the Swiss mountains. Whether you're skiing through the deep powder of the Japanese Alps or climbing the snowy peaks of the Swiss mountains, this beanie will keep you warm and stylish. It represents the bridge between cultures and the shared passion for the outdoor lifestyle.
Experience the outstanding quality and unique design of "The Fuji Beanie" and order it now in the official HAE online shop!
Real voices, real experiences
Our products are made where they are needed: in the Alps.
And they're worn by people who are out and about – in storms, sunshine, or powder. Here, they share their experiences with you.

“I am super happy with the hat, fast delivery and very friendly communication :-) Thank you!”

“Every child has a headband for the whole family. 😜 I was particularly impressed by the color and quality, and of course, the black label at the end was fun to sew! Thank you.”

“The quality I wanted! The fit and material are excellent.
I've been wearing mine for the second winter already. Our daughter asked for one for Christmas this year (-;)

“I think the Polycolon hat is great, especially for touring (breathable), which is why I just bought a second one.”