HAE - Where is the line?
Here, in the Alps, we are drawing our own path. Day by day, step by step.
With clothes that are made for exactly this moment.

HAI
raised by the Alps
The people behind HAE were born and raised in the Alps and love mountain adventures. Their insatiable passion for nature and mountain sports led them across Europe and around the world at an early age, always in search of fresh powder snow and the opportunity to experience unique mountain cultures.

The founders
HAE Origin: Our Story
HAE began in 2006 when Mat crocheted himself a beanie during a snowboarding trip – due to a lack of suitable models. Back in Switzerland, friends immediately wanted their own. From this, a brand gradually grew.
To this day, we manufacture many products by hand in Valais. HAE stands for Alpine know-how, quality, and a true connection to the region – because we grew up here.

The team
Community bonds & collaboration
In the Alps, trust in others is crucial to overcoming these harsh conditions. HAE's success is a collective effort, supported by its friends, fans, and sponsored athletes.
By fostering a close-knit community that embodies the spirit of the Alps, HAE has created a network of local talent that lives and breathes the essence of the brand.
Products in focus
Developed in the Alps. Refined on every tour.

MERINO NECKWARMER

NAVIGATOR BEANIE

EDELWEISS BEANIE
Our products near you










HAE Journal - Stories from the Alps
Die neuen Lieblingsteile unseres Teams
Your rope. Your story.
A journey along the Rhône – from its source to the Mediterranean
Let customers speak for us
Weiterführende Links:
Dünne Mütze | Mütze kaufen | Mütze Herren | Mütze Damen | Stirnband Sport | Stirnband Damen | Mütze Kinder | Mütze häkeln | Stirnband stricken | Stirnband häkeln | Kletterhosen und Boulderhosen | Walliser Schwarznasenschaf Wolle | Kaschmir Mützen |
Beanies | Neckwarmers | Headbands | Masks | Handmade | Kids | Limited Editions | Caps | Shirts | Hoodies | Accessoires | Second Line |