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HAE - RAISED BY THE ALPS
In the Alps, lines are drawn by wind, rock, snow, and time. But they are also the lines we create ourselves: exploring new paths, pushing boundaries, and sharing special moments. These lines are part of our journey, defining who we are and where we’re headed.
With this video, HAE pays tribute to all who share our passion for the mountains and alpine culture. The experiences we live in the mountains shape us, make us stronger, and forge deep connections. Watch and discover the lines that unite us all.
BEST SELLER
TOGETHER IN THE MOUNTAINS
Our adventures start here – with a team that lives the Alps. Get to know us.
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HAE JOURNAL - INSIGHTS FROM THE ALPS
Second Line – Old climbing ropes become something new
Some things deserve more than an end.
You deserve a fresh start.
Second Line is our way of giving climbing ropes a second meaning.
They once carried lives – today they carry stories.
A project between function, emotion and responsibility.
Handmade in Valais. Inspired by the mountains.
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DISCOVER THE WORLD OF HAE
What makes your hats unique?
Our beanies are more than just warming accessories – they combine high-quality materials , functional design and alpine everyday suitability :
Premium materials processed in Europe: We use select fibers such as merino wool , alpaca wool , acrylic , and Polycolon® —one of the lightest textile fibers in the world. Some hats are made from Swiss flax or our own wool from the Valais Blacknose sheep , sourced and processed locally.
Designed for outdoor adventures : Our performance models have been tested by professional mountaineers and snow sports enthusiasts and optimized for demanding tours in cold and high altitudes – ideal for mountaineering, ski touring, or winter hikes.
Designed with character : Whether a simple everyday hat, a fashion statement, or a limited edition, every beanie combines form and function. Our designs are created with a flair for urban aesthetics and alpine roots.
Rooted in Switzerland, produced in Europe : HAE-WEAR stands for regionality and quality. The majority of our product range is manufactured in Europe (Poland and Portugal). Some items are handcrafted here in Valais, in beautiful Switzerland, as they were in the beginning.
For all heads: From baby sizes (from 50 cm head circumference) to XXL beanies (63 cm) – our range offers comfort for every head shape. In addition, our hats, headbands, and neck warmers are stretchy and fit almost all heads.
Our hats are for everyone who appreciates style, function and heritage – whether in the city or in the snow.
Why are your headbands so popular?
Our headbands , made from high-quality materials such as merino wool and polyacrylic, are ideal for active outdoor adventures. They not only offer protection and warmth, but also a touch of alpine elegance - inspired by the culture and traditions of the Alps.
Neckwarmers and balaclavas
Our functional accessories such as neck warmers , balaclavas and masks are so popular with winter sports enthusiasts because they are well thought out , extremely functional and have been tested to the last detail :
Tested by professionals: Many of our products were developed in collaboration with freeriders, alpinists, and mountain guides . Feedback from real-life snow tours, alpine tours, and deep-snow rides directly influences the choice of materials, fit, and details.
Seamless comfort & perfect fit: Our accessories fit reliably without slipping – even during movement, in windy conditions, or under a helmet. Flat seams and stretchy materials ensure maximum comfort.
Warmth without overheating: We combine warming fabrics such as merino wool blends , alpaca or functional fibers such as Polycolon® to keep you warm in low temperatures – without it getting clammy or damp.
Breathable & quick-drying: Our balaclavas and masks offer protection from cold and snow drifts without restricting breathing. This is especially crucial on strenuous tours.
For every discipline: Whether splitboarding, ski touring, skiing, or snowshoeing – our accessories adapt to your activity. Many models are helmet-compatible and can be combined modularly .
Our neck warmers, balaclavas and masks are made for people who need real performance – in any situation and in any weather .
What is so special about your handmade boxes?
Our handmade boxes are your invitation to create a piece of HAE-WEAR yourself – with heart, hands, and crochet hook. Whether it's a headband, beanie, neck warmer , or other accessories: you create your own personal favorite piece from high-quality, original materials.
Everything you need
Each box contains:
Yarn (from our own wool production in Northern Italy within a radius of 100km)
crochet hook,
detailed instructions (also for beginners),
HAE label for sewing in or attaching,
Portion of self-efficacy.
Inspired by adventure
Our DIY kits represent the spirit of the Alps, made to your own specifications . You'll crochet with high-quality materials that we also use for our other products—tested by professionals in cold, snow, and wind. This way, you can create headbands for winter walks, hats for everyday wear, or neck warmers for your next mountain adventure.
For beginners & advanced
The instructions are easy to understand, visually structured and guide you step by step to your goal – regardless of whether you are crocheting for the first time or already have experience.
You'll see: Crocheting relaxes, slows down, and makes you proud. Especially when you wear your homemade piece for the first time.
A gift with meaning
The Handmade Box also makes an ideal gift—for creative friends, craft-curious teens, DIY fans, or simply for yourself. Stylishly packaged, curated with love.
In short: Our handmade boxes not only keep your ears warm, but also your hands warm – while crocheting.
Homemade. Real. By you.
Why “Raised by the Alps”?
“Raised by the Alps” is not a marketing slogan – it is our origin.
We grew up in the Valais mountains, where the wind brings clarity and the ridge shows who you are when everything else falls silent.
In the Alps, we learned what it means to forge our own path—even if it's steep, snowy, or uncomfortable. It takes more than just perseverance. What counts here is trust. Openness. Community. And the quiet knowledge: You belong here.
Our products embody this attitude. They are made from materials that make sense – often locally sourced, always thoughtfully selected. They accompany people who are outdoors seeking not just balance, but a sense of home. Not status, but direction.
We don't design for target groups – we design for people who feel at home outdoors. Who don't have to conform to belong. Who find themselves in the silence of the mountains – and want to share this feeling with others.
Our purpose :
We want to equip people with a lifelong passion for mountain adventures .
Not with a hat. But with a feeling. An attitude. A connection.
Our morals :
We believe that mountains change people – because they bring us back to ourselves.
They nourish our spirit of adventure, provide space for clarity – and strengthen what is already within us.
"Raised by the Alps" means you're not just wearing a hat. You're wearing a story, a conviction—and perhaps even a piece of yourself.
How much are the shipping costs within Switzerland?
We want you to start your adventures as quickly as possible, so we offer hassle-free shipping options:
- Free shipping for orders over CHF 100.-.
- We send smaller orders (such as 1 beanie or 1 headband ) as a maxi letter for only CHF 3.-.
- Larger orders will be sent as a package for CHF 8.50.
For more information about our shipping options, returns or any other questions, please visit our FAQs or contact us directly using our contact form . We are here to help you!
