HAE - Where is the line?
Here, in the Alps, we are drawing our own path. Day by day, step by step.
With clothes that are made for exactly this moment.

HAI
raised by the Alps
The people behind HAE were born and raised in the Alps and love mountain adventures. Their insatiable passion for nature and mountain sports led them across Europe and around the world at an early age, always in search of fresh powder snow and the opportunity to experience unique mountain cultures.

The founders
HAE Origin: Our Story
HAE began in 2006 when Mat crocheted himself a beanie during a snowboarding trip – due to a lack of suitable models. Back in Switzerland, friends immediately wanted their own. From this, a brand gradually grew.
To this day, we manufacture many products by hand in Valais. HAE stands for Alpine know-how, quality, and a true connection to the region – because we grew up here.

The team
Community bonds & collaboration
In the Alps, trust in others is crucial to overcoming these harsh conditions. HAE's success is a collective effort, supported by its friends, fans, and sponsored athletes.
By fostering a close-knit community that embodies the spirit of the Alps, HAE has created a network of local talent that lives and breathes the essence of the brand.
Products in focus
Developed in the Alps. Refined on every tour.

Second Line
Key Chains
Upcycled from old climbing ropes, handmade in our office in Valais.

color-changing
Chroma Tek
More than just a neck warmer: The Chroma Tek reacts to heat.

New Combinations
The Caps
When old is combined with new, something extraordinary is created.
Our products near you










HAE Journal - Stories from the Alps
Your rope. Your story.
A journey along the Rhône – from its source to the Mediterranean
Second Line – Old climbing ropes become something new
Real voices, real experiences
Our products are made where they are needed: in the Alps.
And they're worn by people who are out and about – in storms, sunshine, or powder. Here, they share their experiences with you.

“I am super happy with the hat, fast delivery and very friendly communication :-) Thank you!”

“Every child has a headband for the whole family. 😜 I was particularly impressed by the color and quality, and of course, the black label at the end was fun to sew! Thank you.”

“The quality I wanted! The fit and material are excellent.
I've been wearing mine for the second winter already. Our daughter asked for one for Christmas this year (-;)

“I think the Polycolon hat is great, especially for touring (breathable), which is why I just bought a second one.”