INSPIRED BY THE ALPS - CREATED FOR YOUR HEAD

CAPS

ACCESSORIES

T-SHIRTS

HOODIES

BEANIES

NECKWEAR

HAE - Where is the line?

Here, in the Alps, we are drawing our own path. Day by day, step by step.
With clothes that are made for exactly this moment.

HAE Stimmungsbild im tiefen Winter in den hohen Alpen

HAI

raised by the Alps

The people behind HAE were born and raised in the Alps and love mountain adventures. Their insatiable passion for nature and mountain sports led them across Europe and around the world at an early age, always in search of fresh powder snow and the opportunity to experience unique mountain cultures.

Alpine Culture
HAE

The founders

HAE Origin: Our Story

HAE began in 2006 when Mat crocheted himself a beanie during a snowboarding trip – due to a lack of suitable models. Back in Switzerland, friends immediately wanted their own. From this, a brand gradually grew.

To this day, we manufacture many products by hand in Valais. HAE stands for Alpine know-how, quality, and a true connection to the region – because we grew up here.

Learn more
HAE unsere Werte und das Team

The team

Community bonds & collaboration

In the Alps, trust in others is crucial to overcoming these harsh conditions. HAE's success is a collective effort, supported by its friends, fans, and sponsored athletes.

By fostering a close-knit community that embodies the spirit of the Alps, HAE has created a network of local talent that lives and breathes the essence of the brand.

Our team
From the Alps. For the Alps.

Products in focus

Developed in the Alps. Refined on every tour.

HAE Schlüsselanhänger aus alten Kletterseilen
Key Chains

Second Line

Key Chains

Upcycled from old climbing ropes, handmade in our office in Valais.

HAE Neckwarmer Halsschlauch der seine Farbe durch die Temperatur verändert

color-changing

Chroma Tek

More than just a neck warmer: The Chroma Tek reacts to heat.

HAE Cap in Blau mit Verschluss gemacht aus einem alten Kletterseil

New Combinations

The Caps

When old is combined with new, something extraordinary is created.

Our products near you

HAE Partner Transa
HAE Partner Doodah
HAE Partner Pure Snowboarding Shop Gstaad
HAE Partner Julen Sport Zermatt
HAE Partner Volken Sport und Café in Fiesch
HAE Partner Pesko in Lenzerheide
HAE Partner Buri Sport in Grindelwald
HAE Partner Mattig Sport auf der Bettmeralp
HAE Partner Kiwi Shop in Saas-Fee
HAE Partner Aletsch Sport auf der Riederalp

Real voices, real experiences

Our products are made where they are needed: in the Alps.
And they're worn by people who are out and about – in storms, sunshine, or powder. Here, they share their experiences with you.

HAE Mütze Beanie Peakbagger Rot Grau

“I am super happy with the hat, fast delivery and very friendly communication :-) Thank you!”

Grün Melangierte Beanie von HAE online kaufen

“Top product! I love my Navigator hat.”

HAE Chlunschi Set Wolle aus Merino

“Every child has a headband for the whole family. 😜 I was particularly impressed by the color and quality, and of course, the black label at the end was fun to sew! Thank you.”

Drifter Merino Halsschlauch von HAE in Beige

“The quality I wanted! The fit and material are excellent.
I've been wearing mine for the second winter already. Our daughter asked for one for Christmas this year (-;)

Die Mütze Protector Polycolon gibt es in vielen Farben - hier wird sie in der Variation Grau gezeigt.

“I think the Polycolon hat is great, especially for touring (breathable), which is why I just bought a second one.”