Now you have the chance to give your old rope a second life – as part of “The Second Line”.

1000 kilometers along the Rhône – with skis, gravel bikes and packrafts 18 days. One tent. Three modes of transport. And a river that connects everything. Guillaume Bonvin set out from his home in Valais to follow the Rhône from its source to its mouth – on skis, by bike, and in a packraft. An adventure through Switzerland and France. From glaciers and vineyards to the sea. Starting point: Home "Start from home" – that was the idea. No flight, no shuttle, no support team. Just Guillaume, his equipment, and a bit of courage. From his home village above Sion, he rode his gravel bike to Goms, skis mounted on the frame, toward Gletsch. The goal: the Rhône Glacier. But the terrain was tricky, and the avalanche danger was too high. And so the first big decision of this trip was made: to turn back. Instead of trudging to the source at all costs, Guillaume turned around just before reaching his destination and began his journey toward Lake Geneva. Sometimes the bravest thing to do is not to go any further. Switch without limits: From the saddle to the water Part two began in Geneva: The bike was mounted on a packraft – an inflatable kayak – and Guillaume swapped asphalt for water. The Rhône showed its calmer side. There was little current, lots of paddling, and the occasional headwind. But there was plenty of freedom. And quiet moments in the middle of the river. Not every day was easy. Handling the packraft and bike was unfamiliar at first, especially during the first rapids. "I cursed a lot," Guillaume admits. But eventually, the boat became a floating base – with lunch on the water, power naps between stages, and a whole new perspective on progress. On the road with croissants and curiosity Seven croissants were eaten on the water. He counted them for fun – perhaps also to feel the rhythm of the days. Paddling in the morning, cycling in the afternoon, pitching tent in the evening. Sometimes in nature, sometimes near small villages where fresh bread and unexpected encounters awaited. Guillaume used his bike to provide himself with flexible supplies – and to take a little stroll in between. Destination: The Mediterranean After 1,000 kilometers, 18 days, and countless paddle strokes, Guillaume reached the coast: Saintes-Maries-de-la-Mer. Sand under his feet, salty air in his nose, and his packraft and bike in hand. His reception? Confused looks from sunbathers—but also a broad grin from himself. A trip that lasts What remains from such a trip? A lot of sore muscles. Even more memories. And the feeling that adventures often begin right outside your front door. You just have to let them happen. Guillaume's packing list: - Gravel bike - Touring skis - Packraft - Tent - 7 croissants And lots of curiosity HAE says: Thank you, Guillaume. For having the courage to turn a crazy idea into a real adventure. Guillaume is already on his next mission: He wants to climb 13 of Austria's highest peaks by gravel bike and ski. If you want to know more, you can follow his projects on Instagram .

Some things deserve more than an end. You deserve a fresh start. Second Line is our way of giving climbing ropes a second meaning. They once carried lives – today they carry stories. A project between function, emotion and responsibility. Handmade in Valais. Inspired by the mountains.

On Saturday, February 22nd, it was time again – the legendary Jeizi Powderstash entered its 11th round! Thanks to the dedicated organizing team led by Andreas Schelling and Jan Stapelfeldt, the event once again became a true highlight. Over 50 motivated freeriders from all over Switzerland made their way to Jeizinen to experience an unforgettable day in the snow together. Kickers, lines & lots of style The days before the event were used to pimp the face with a few kickers – after all, it wasn't just about skiing, but also about stylish freestyle moves. The Ascent – ​​First sweat, then shoot Around 11:00 a.m., the first riders shouldered their backpacks and set off on the one-hour trek to the start. Everyone trickled in one by one, while the later starters were able to celebrate the first spectacular runs of their competitors. Flat light & wild falls As the day progressed, visibility deteriorated, forcing the last riders to throw themselves almost blindly into each other's faces. This led to some unintentionally creative exits and plenty of laughter from the crowd. Cardboard or powder? While the sun softened the lower part of the slope, the upper section remained rock-hard – for many, more of a "Jeizi cardboard stash" than a powder stash. But hey, freeriders take it in their stride! Bratwurst, beer & fresh prices A festive crowd in a great mood awaited the finish line. The riders were rewarded with a well-deserved bratwurst and a cold drink. At the subsequent awards ceremony, there were also some great prizes: homemade ginger liqueur, the finest mountain cheese from the Turtmann Valley, exquisite Oggier sausages, and, of course, exclusive HAE products. See you in 2026! What's left? A huge thank you to everyone who made this event possible! We're already looking forward to next year, when it'll be Jeizi Powderstash 2026 – let's go! 🚀 Photos by Ralph Imstepf Video contribution from Canal9

When a freeskier like Sam Baumgartner , known for his creative riding style and spectacular jumps, co-creates a product, there's more to it than just a beanie. Sam has a long-standing partnership with HAE, and now this collaboration has been taken to the next level: The "Sam's Fleece Beanie" – a limited special edition that reflects his personality. To mark the release, we sat down with Sam and talked about the creation of the beanie, his personal style, and of course, his great passion – freeskiing. What inspired you to design the “Sam's Fleece Beanie” together with HAE? HAE was my first sponsor and therefore my first real partner. Therefore, I felt a special connection with HAE from the very beginning. It's been a long-time goal of mine to design my own product with one of my sponsors. Now, with HAE, it's been a perfect fit, and I'm so excited that the Fleece Beanie will be released tomorrow. Which special features of the beanie reflect your personal style? We deliberately limited the colors to black and white. On the one hand, because that's my favorite color combination—I love wearing all-black when skiing—but at the same time, I think the white contrast is fantastic. I'd say that reflects my personal style. Are there certain situations or conditions under which you particularly like to wear the beanie? We experimented a lot with the fabric and finally settled on a slightly thinner fleece fabric. This makes the beanie perfect for cold winter conditions, because fleece simply keeps you warm. At the same time, it's also great for warmer spring conditions, because the fabric isn't too thick. Therefore, I'd say the fleece beanie is truly a versatile winter essential. How was the collaboration with HAE in developing the beanie? The collaboration was really awesome! I approached HAE with the idea and said, "Hey guys, let's do something together!" After that, I sent a few designs and photos, and we experimented with prototypes. It was an exciting process, all about determining the perfect dimensions, the right fabric thickness, the colors, and the overall fabric selection. I loved being so directly involved in the development. A huge thank you to the entire HAE team! You're known for your spectacular jumps and transfers, which often go viral. How do you develop new ideas for tricks or clips, and what motivates you to constantly try new things? Generally, I really like the idea of ​​"thinking outside the box ." When you enter a snow park, there are certain lines you can ride—the ones the park is designed for. But when you look at it from a different perspective, you discover new possibilities and variations. That's exactly what's so cool about freestyle skiing: everyone can ride their own style and do what feels right for them. That's how my ideas for transfers and clips come about. What motivates me to constantly try new things? I think it's simply the drive to be on skis every day and enjoy that freedom. The opportunity to ski every day is something unique, and that's exactly where I draw my motivation to continue developing myself and my skiing. How do you prepare mentally and physically for particularly challenging jumps or competitions? New jumps often occupy my mind for months before I actually try them. I visualize them again and again, drawing on movement patterns I've internalized over the years. This gives me new ideas: Okay, I could fit a somersault here. Maybe I could do a 180 or a 360. This doesn't just happen consciously—I also have these thoughts just before falling asleep or in the middle of the night. Sometimes it's dreams or sleepless periods when I think about possible jumps. These ideas stay with me for a long time until the conditions are finally right, the right jump appears—and then it's time to actually try the trick. You've struggled with injuries in the past and returned after multiple surgeries. How did you overcome these challenges, and what helped you get back on the slopes? The most important thing for me is: skiing is my life. I would do anything to get back on skis. Sure, the rehab and all the work in the gym aren't nearly as much fun as skiing itself—but they're simply a means to an end. Whenever motivation wanes, it helps me to remember why I'm doing this: to get back on my skis soon. And with that goal in mind, things actually go quite well. Do you have any goals or projects for the current season? Since I'm just returning from an ankle injury, my main priority right now is to ski pain-free again and stay healthy. My focus is on spending as many days on the snow as possible. That's why I don't have any major competition goals for this season. My focus is more on next season—especially the Olympic Games. That's a big goal of mine. But for this year, the motto is: ski, have fun, and enjoy. Freeskiing, style and passion – that’s Sam Baumgartner. The "Sam's Fleece Beanie" is more than just a winter accessory. It represents creativity, individuality, and the freedom to go your own way – values ​​that Sam lives by every day in his sport. We are proud of this special collaboration and look forward to finally sharing the beanie with you. Get the limited special edition now and bring Sam's spirit into your own winter! 👉 Click here for the beanie.

Our team rider and contributor Levi Luggen recently released an impressive snowboarding clip. In Levi Luggen's "The Alchemist," snowboarding meets creative magic. Levi takes on the role of an alchemist and experiments with the elements in a laboratory: He melts ice, transforms water into steam, and plays with the different states of matter—just like the snow and ice through which he carves his lines in the clip. Levi's friend and snowboarding partner Gregor Betschon has created an inspiring clip from the best footage of the 2023/2024 winter season, which was further enhanced by Oli Schmocker's lab scenes. Credits: Editing: Gregor Betschon Creative Direction: Oli Schmocker, Charline Giebel Music: “Zwoelfachtel” by Bikini Beach Camera: Jon Ray, Gray Thompson, Gregor Betschon, Oli Schmocker, Dominic Steinmann, Rad Movie Production Photography: Silvano Zeiter and Frederik Kalbermatten Support: K2 Snowboarding, Volcom

Growing up in the Alps, you quickly learn what it means to respect the mountains and live with them. But as much as we at HAE love the mountains and share our passion with our community, we also know that it takes professionals to properly impart knowledge and skills. Even real-life situations need to be practiced. Felicitas Feller during a comrade rescue exercise. That's why we are delighted to announce our new partnership with the Bietschhorn Ausserberg Alpine School . Felicitas Jordan-Feller is part of the Bietschhorn Ausserberg Alpine School and has been one of our valued athletes for many years. Felicitas is a trained mountain guide and has already taken part in international sport climbing competitions and ice climbing world cups in her youth. Felicitas and the entire team stand for exactly what is important to us: a deep connection with the Alps, decades of experience and the goal of making it easier for people to access the mountains. Some of the mountain guides are real legends for us - they have not only opened up a lot of new routes and built one of our favorite huts, but have also shown countless people how to move safely, sustainably and confidently in nature. Listening and Understanding – The Needs of Our Community We have been in close contact with you, our community, for years. You are just as enthusiastic about the mountains as we are, but many of you have also told us that it is sometimes difficult to take the first step. Two pieces of feedback have particularly impressed us and have come up again and again: Easy access to knowledge: Many of you would like to learn more about safety in the mountains, but often lack the time or courage to deal with the complex topics on your own. A safe space for women: Some women in our community have told us that they would like more opportunities to learn the basics of mountain sports in an open, relaxed environment - without pressure and with enough space to ask questions and try things out. With this feedback in mind, it was clear to us: It's not about complicated techniques or extreme sports. It's about starting at the base, building trust and laying the foundation for safe and sustainable mountain adventures. avalanche courses for beginners and refreshers Together with the Bietschhorn Ausserberg Alpine School, we have therefore launched two avalanche course weekends that are specifically aimed at beginners and refreshers. We at HAE see our role very clearly: We are the mediators, the bridge between you and the professionals. The implementation of the courses is entirely in the hands of the Alpine School - because when it comes to safety in the mountains, you need experienced experts who know what they are talking about. Most likely, Mat, Sebi or Levi will be around with a few team riders on one or the other weekend. We might see each other probing, at the aperitif or during the evening climbing in the climbing hall of the shared accommodation in Salgesch. Tour planning is part of the course. For us, these courses are more than just an offer. They are another step to bring our community closer to the mountains and to live what defines us as a brand: independence, a spirit of adventure and a love of the mountains. FRI. 17 TO SUN. 19 JANUARY – 1st avalanche course (VS) This weekend, beginners and refreshers will learn the basics of avalanche knowledge, tour planning and companion rescue – in a practical way in the Valais Alps. Duration: Friday 17 January to Sunday 19 January Contents: Theory and practice in avalanche knowledge, orientation, tour planning and companion rescue For whom: For beginners or those who would like to refresh their knowledge. For more information and to register, click here . FRI. 7 TO SUN. 9 FEBRUARY - AVALANCHE COURSE ESPECIALLY FOR WOMEN (VS) Especially for women who want to learn the basics of mountain sports in a relaxed and open environment. Duration: Friday to Sunday Contents: Theory and practice in avalanche knowledge, orientation, tour planning and companion rescue For whom: For beginners or those who would like to refresh their knowledge. Registration and more information can be found here . expanded offer Of course, it may be that the dates above do not suit you. That is why we would like to share with you the other offer from the Bietschhorn Ausserberg Alpine School: Date Event leader December 13, 2024 - December 15, 2024 Lötschental – Freetouring Rinaldo December 20, 2024 - December 22, 2024 Freeride - Lötschental Johannes December 21, 2024 - December 22, 2024 Snow Safety Basic Fredy December 28, 2024 - December 29, 2024 entry-level ski touring Fredy 04.01.2025 - 05.01.2025 entry-level ski touring Fredy 09.01.2025 - 12.01.2025 Best of Valais – Ski Touring Days Johannes 11.01.2025 - 12.01.2025 Snow Safety Basic Fredy 16.01.2025 - 19.01.2025 Val d'Anniviers – Freetouring and Wellness Rinaldo 17.01.2025 - 19.01.2025 avalanche course in Upper Valais Simon 20.01.2025 - 25.01.2025 Alagna-Monte Rosa (I) – ski touring week Egon 07.02.2025 - 09.02.2025 avalanche course in Upper Valais Simon 08.02.2025 - 09.02.2025 entry-level ski touring Fredy 06.03.2025 - 09.03.2025 Simplon – Plaisirskitouren Fredy March 17, 2025 - March 20, 2025 Rotondo – Ski Touring Days Beat 07.06.2025 - 09.06.2025 climbing weekend Wiwanni Egon 16.06.2025 - 20.06.2025 "Rock and Ice" – Training Week Beat 20.06.2025 - 22.06.2025 climbing weekend Wiwanni Egon 06.09.2025 - 07.09.2025 Wasenhorn Fredy

With the fourth season of the cult series Tschugger, HAE and Tschugger present an exclusive collection that goes far beyond simple fan articles. The collaboration between the HAE and Tschugger brands creates a homage to the Valais - humorous and with a lot of attention to the small details. Let's take a look at the collection and its meaning, which goes far beyond the design. 1. Common roots in Valais HAE and Tschugger not only share the same origins, but also a deep connection to Alpine culture and the Valais way of life. The collection includes a few "normal" fan items as well as a few insider jokes and makes them tangible for real fans and locals - be it partly through the unmistakable Valais dialect on the products or the use of insider jokes that sum up the local humor and mentality. The A3-format wall calendar is a prime example of this: with pictures from all seasons, it combines nostalgic moments and the unique charm of the Valais. The discreet dates and high-quality individual pages simultaneously make the calendar a poster that tells the story of Tschugger . 2. Strengthening the sense of community The HAE founders and Tschugger creator David Constantin have been friends since high school, and this is reflected in the entire collection. What has been created here is not a commercial collaboration, but a project that comes from the heart and reflects the connection the three have to their Valais homeland and to each other. This is the spirit that makes this collection so authentic and strengthens the feeling of the local community. For Mat and Seb, it was always clear that pure logo stories certainly work best. But it was always extremely important to them to really create a collection that does justice to the uniqueness of the series. This collection is an invitation to everyone who loves and appreciates the region and its characters - and it expresses that HAE is more than just a brand: HAE is a family that has grown and is constantly growing through shared experiences, creative projects and local partnerships. 3. Appropriate humor and down-to-earthness The subtle but fine humor that made the Tschugger series so popular also runs through the collection. Products like the Tomba La Bomba shirt pick up scenes from the series that are only known to the most attentive viewers - like the story that the Italian ski star once allegedly drove his Ferrari through the car-free Saas-Fee to get to the lift. This humorous and self-ironic tone from Tschugger fits perfectly with HAE, which sees itself as a high-quality, but at the same time down-to-earth and approachable brand. The collection appeals to people who love alpine quality and still appreciate a relaxed, humorous style. 4. Symbolic addition to the spirit of adventure The Tschugger series may not be an adventure in the classic sense, but the lives of the characters around Bax Schmidhalter embody the alpine fighting spirit, the down-to-earth attitude and the challenges that are also at the core of the HAE philosophy. The specially designed belt in this collection is reminiscent of Bax's heroic deeds and symbolizes the balance between risk and down-to-earthness - a theme that has always accompanied HAE. Life in the mountains demands courage, determination and flexibility on a daily basis, values ​​that are celebrated in this collection not only as a tribute to the series, but also to the "inventor" David Constantin and the region. In retrospect, it is clear that a series like this triggers such a success. But we know how much energy David and his colleagues put into this project years before the premiere of the first season. They invested an incredible amount of time, suffered many setbacks, always believed in their project, sometimes even financing scenes and trailers for the next pitch without financial support. When we think back to all of this, we get a bit of a sigh of relief as we write these lines. David and his friends have shown a lot of perseverance, courage and determination and they simply deserve it and we at HAE are extremely proud of them and everything they have done for our region and also for HAE - big up! David Constantin in the HAE office before the start of the very first season. - None of us would have thought that Tschugger would be so successful. A must-have for real Tschugger fans and lovers of Valais culture This collection is a declaration of love for the Valais and an absolute must-have for anyone who carries the humor, culture and spirit of adventure of the Alps within them. The A3 calendar, the Tomba La Bomba shirt and the Bax belt are more than just products - they tell stories and invite you to be part of this unique Alpine world. The entire collection was created with a lot of heart and attention to detail , and you can feel that in every single piece. It shows that true passion, local ties and a touch of humor make a brand unmistakable. They also show that you simply have to watch the series several times to really recognize the depth of Tschugger . For HAE fans and Tschugger enthusiasts, this collection is a unique opportunity to celebrate the alpine heritage of Valais in style and with a wink.

As part of our COLLECTION BY HAE WOMEN, we are happy to share inspiring insights from strong female riders with you. Today, Celia Petrig introduces herself and tells us about the adventures and moments that shape her life and on the snowboard. She talks about her family, her love of nature and how she is inspired by her creative energy and strong will to always break new ground. Her story shows how the courage to make your own decisions creates new opportunities - whether in snowboarding, in the creative field or through her work with young talent. Which moment in your life – sporting or creative – has had the greatest impact on you? What comes to mind? A powder day with my family - my father Kurt, my mother Kerstin, my sister Ramona and my brother Artimus - in the Weglosen, the best valley run in my home resort Hoch Ybrig. It had snowed all night and we set off early in the morning. The energy in the car was already high because we all knew what to expect: the best powder snow runs with "15-minute gondola intervals." It was still snowing and that meant that we had fresh snow on every run! In the evening we had hot chocolate in thermal clothing. What does adventure mean to you and how does it influence your creative side? When I hear the word "adventure," my heart beats a little faster. The unknown and the new have always fascinated me. Whether it's snowboarding trips, surfing trips or just little adventures in the forest - they give me the chance to get to know myself again, break old patterns and gain new energy. Adventures show me that anything is possible. Celia Petrig likes to jib rainbows at sunrise. How do you feel when you're standing on your board, whether in the snow or on the water? Are there creative parallels to these moments? When I snowboard, I enter my "flow state" where everything feels free, harmonious, light as a feather and powerful at the same time. I also experience this feeling when I surf, skate, paint and draw. It's almost as if I have superpowers and can see things in slow motion - my senses are heightened and time doesn't seem to exist. Maybe that's why it's so addictive! How is your personality reflected in your style on and off the board as well as in your creativity? I am a very positive, energetic and playful person, but at the same time determined and calm. This shows in my snowboarding style and in my projects. When I set my mind to something, I pursue it with all my heart and dedication. Celia Petrig gets into the flow state through snowboarding. What makes you particularly proud of what you have achieved – athletically and/or creatively? This can also be professionally. When I look back, I am proud of my career. From successful junior contests and World Cups to perhaps my hardest decision, leaving the snowboard squad team, only to take 2nd place at the Laax Open and receive an invitation to the US Open. When I decided to stop competing in FIS competitions, video projects and team films started to take off. I also had success in backcountry contests, such as the final of the Freeride World Tour and winning Red Bull Infinite Lines. Thanks to my sponsors, family and good friends, I can live my dreams and I am very grateful for that. On the creative side, I am happy about some great collaborations: I was able to design a bikini for Saryta Bikinis, have my goggle pro model at Spy Optics and am currently working with Nitro on a design for the upcoming Ivy binding. Very exciting! Celia Petrig with her Goggle Pro Model. Is there a special woman, friend, artist or athlete who inspired you to follow your own path? Elena Könz has always inspired me. First because of her strong will and talent in snowboarding, then because of her big heart, humorous character and loyalty. When we were both no longer in the squad, we spent a season together in Laax. We shared a tiny studio with a friend and went snowboarding every day - it was a great time and we complemented each other perfectly. Her motivation to go filming and always do the best inspires me a lot. Some also knew her as "Mama Bear". Her art and creativity speak for themselves. How do you inspire other people (everyone, not just women) to follow their own path – be it through snowboarding, creative projects or simply in everyday life? I am open and willing to listen in everyday life. I am interested in the different paths that are possible and I try to support and encourage. Snowboarding offers many opportunities to inspire others. My latest project, "Laax Originals - Celia Petrig", gives an insight into my personality and philosophy of life. I am heavily involved in coaching and training, such as the Girls Shred Sessions with "Chixxs On Board", my own Shred Sessions or in training courses from J+S that I lead. This winter I worked in Australia and had my own team that I trained all season long. Celia Petrig also coaches young snowboarders. What does it mean to you to be part of the “Collection by HAE Women” and how did you bring your creativity into this project? It's incredibly exciting to be part of this project and team. HAE brings together an inspiring and strong team of women. Different styles and skills come together, and thanks to the openness of the brand, this year we were able to bring in all our ideas and input and create the new collection together. I love Daria's style on the snowboard and surfboard - I could watch her for hours! Lea's determination and skill in the backcountry are incredibly inspiring, and Jenni is a ray of sunshine who embodies the joy and passion for snowboarding. I already mentioned Elena... simply the best!