Five years ago, we produced a strictly limited series of 30 hand-crocheted headbands from the unique wool of these fascinating Valais locals. After an intensive search, we found the wool we needed in Zermatt. The Julen family, who run the world's largest breeding farm for Valais Blacknose sheep high up in the impressive mountains of Valais, supplied us with this precious material. The limited edition was sold out within 24 hours. Demand never stopped, and many people asked us when we would be making headbands made from the wool of the Valais Blacknose sheep again. These questions sent us on a new journey - a journey that took us deep into the alpine tradition and the heart of this region. And as it turned out, it was anything but easy! Wool from the Valais Blacknose sheep: From the mountains into your hands In spring 2019, we started looking again for the special wool that makes our headbands, beanies and hats so unique. Our first port of call was, of course, the Julen family in Zermatt. Unfortunately, their wool, which they use for mattresses and pillows in their hotels, was no longer available as knitting yarn. This wool is rough and untamed - exactly what you need for life in the high alpine mountains. With a soft polar fleece lining, we were able to ensure last year that the rough fibers feel comfortable on the skin without losing their original strength. Our path to our own yarn production – an adventure between tradition and modernity Making our own knitting yarn from the wool of the Valais Blacknose sheep was like drawing a line in the mountains: it requires determination, perseverance and the willingness to go against the odds. We began our search for "raw" wool throughout the Valais, but time was against us. The shearing season was already over, so we had to keep looking. After many weeks, we finally found the perfect wool in eastern Switzerland. It came from the Valais and was of the same quality that we value so much. Processing this rough wool into a wearable yarn was no easy task. The wool spinning mill we found in eastern Switzerland warned us: This wool is not normally used for clothing. But that is exactly what makes it so special for us. With a lot of patience and attention to detail, the yarn was finally spun and we held the finished material in our hands in mid-August - a moment that showed us that a certain amount of persistence and perseverance are very helpful. The challenge of transforming wool into affordable products Just as every story in the Alps comes with challenges, making our headbands and hats was not an easy path. We wanted these products to remain affordable, but the complex processing made it difficult. A retail price of 89.90 CHF for a beanie seemed too high, but we knew that the value of this product goes far beyond the price: it carries the story of the Blacknose sheep, the region and our own dedication within it. The combination of tradition and innovation To reduce costs, we decided to work with our long-term producer Mateusz in Poland. Mateusz and his family, who have been producing high-quality knitwear since 1989, shared our passion for this project. Even though the machines initially struggled with the unruly wool, Mateusz and his family did not give up. After many adjustments and attempts, they finally succeeded in producing high-quality headbands and beanies from the wool of the Valais Blacknose sheep. Two exclusive winter accessories made from the wool of the Valais Blacknose sheep The result of our trip are two beautiful winter accessories: a beanie and a headband made from the robust wool of the Valais Blacknose sheep. Thanks to the soft polar fleece lining, they are comfortable to wear and the thick, rough wool offers excellent protection from the cold. These accessories are not only functional, but also tell the story of the Blacknose sheep, which have adapted perfectly to the harsh mountain environment of the Valais over the centuries. Our collection made from the wool of the Valais Blacknose sheep shows that it is possible to transform this often underestimated wool into high-quality products that embody both the spirit of the Alps and the comfort of the modern world. With each headband, hat and beanie you bring a piece of the wild, original beauty of the Valais mountains into your everyday life - and we are proud to share this story with you.

On the occasion of the launch of our exclusive Team Limited Edition, we had the pleasure of gaining deeper insights into the creative world of Jacques Summermatter and Sophia Zurniwen. This special Limited Edition marks the beginning of a fascinating collaboration between Jacques, an established name in the freeski scene known by his pseudonym @crackjack , and Sophia, an up-and-coming designer from Zermatt who creates handmade, fashionable accessories with her label @soso_studios_ . Jacques, who has been part of our team for years, brings his extensive passion and creativity for the sport of freeskiing to this partnership. Sophia, on the other hand, who drives her fashion label with impressive dedication despite her full-time studies, brings a breath of fresh air and innovative design ideas to the collaboration. Let’s go on a journey behind the scenes of this collab to explore the stories, inspirations and ambitions behind this limited edition. huh? wear: Hello Sophia, hello Jacques! Tell us, where are you right now and what's going on in your life? Sophia & Jacques: Gugus. We're sitting in the car together right now, driving around the valley, just a normal day. Jacques works in Zermatt and mostly skis in Zermatt, whether it's in the backyard or in the ski area - a good work-life balance is important :) Sophia is currently taking her semester exams and is therefore busier than usual, trying to juggle crocheting and school. huh? wear: Can you briefly explain how your collaboration on this mask came about? Jacques: When I asked Sophia if she could do something like that, we only knew each other superficially. She was in Portugal during that time and so we kept writing back and forth to get the end product the way we both imagined it. But the writing back and forth somehow didn't stop after the mask was finished - and now, lo and behold, thanks to the mask we found each other :) huh? wear: Sophia, you're studying and doing soso studios on the side. How did you discover this hobby? Do you still have time for your studies? Sophia: The basic idea of ​​"back to the roots" occurred to me, like so many others, during Corona. Ever since I was little, I've been knitting, crocheting and creating other things with my grandma. I've always been creative and interested in fashion and sustainability. I think one thing just led to another. I guess I've had to prove my multitasking skills most recently. I hardly sat in the hall during a lecture without wool on my lap. :) On the other hand, I am strongly convinced that the skills I learned in my interior design studies are very helpful and beneficial at soso studios. huh? wear: Do you have any concrete plans for what will happen with the brand? Are there any projects you are currently working on? Sophia: I'm a dreamer and I have to admit that I have a lot of cool ideas in my head. But it's hard to say what exactly will happen. My studies still have priority, but I'm open to anything and I'm happy to leave this decision to fate. huh? wear: Jacques, you've been on our team for what feels like an eternity. What else do you do besides skiing? Jacques: I do a lot of things in my life. Like everyone else, I'm getting older and finding more and more things in life that interest me. Mainly I just try to do what I enjoy. Whether it's "hunting" for crystals, screen printing, skating, hiking, biking or just doing something with friends and experiencing something, it doesn't matter. Ultimately, everyone does the same thing, just in their own way. I've been working with a great friend for almost a year and it's the first time that it's not a must, but a want, and you can stand behind your work, which motivates me a lot. But of course skiing is my favorite in every respect. Whether it's a nice tour up a peak or a street spot. Freeskiing is balm for my soul. I also enjoy snowboarding more and more because it's just a nice feeling to learn and discover something new. huh? wear: On what occasions do you wear your limited edition? Is the mask also suitable for the street? Jacques: Actually, always when it's cold! On the street you always get funny looks, people looking at you in surprise and strange, but I also always get a lot of compliments. The mask is very warm, but the crochet stitches also allow it to be well ventilated. I practically always wear it when I'm skiing, because it's just so cool to wear a hat and a scarf in one. And you save on sunscreen too. ;) But if it gets too warm, you can just roll the mask up and you've got a beanie. huh? wear: What else do you have planned for this season? Jacques: Most of the time I try to ski and film in Zermatt. The area has everything to offer and you have endless options in all areas of skiing. In the spring I want to go up to Riksgränsen to enjoy the last snow of the season. Riksgränsen has been on my to-do list for a long time and now it's time to experience that beautiful midnight sun up north.

Cashmere – this natural fibre stands for pure luxury, incomparable softness and warmth. Cashmere hats and cashmere headbands are not only a fashion highlight, but also a tribute to the harsh winter months. That is why we decided years ago to make winter accessories with this noble fibre . Our Shepherd line with beanie and headband made of 50% recycled cashmere and 50% ultra-fine merino wool ( both GRS-certified) are our most expensive and luxurious products. They are also only branded on the inside to leave enough space on the outside for this noble textile fiber. Today we would like to not only tell you about the extraordinary benefits of cashmere, but also explain why this wool is so valuable to us, who are rooted in the Alps – especially in an environment that challenges us every day. Cashmere – The fibre of extremes Cashmere wool is not only known for its incredible softness, but also for its ability to protect us from extreme weather conditions. This valuable fiber comes from the cashmere goat, which is native to the harsh regions of the Himalayas. There, where temperatures fluctuate drastically and nature is merciless, the cashmere goat develops its particularly fine undercoat - the precious cashmere. It is precisely this wool that makes cashmere a treasure for those of us who face the conditions in the Alps. Even here in the mountains we know the cold that cuts through our bones. But just like the cashmere goat in the Himalayas, cashmere protects us in the Alps: With its unique ability to store heat while being breathable, cashmere offers perfect protection in sub-zero temperatures - whether you are on the slopes in a snowstorm or strolling leisurely through the snow-covered village. The wool is combed out of the cashmere goats. This results in only 150 grams of wool per goat. Why cashmere is perfect for our headbands and hats The extraordinary fineness of cashmere, which is created by its small fiber diameter, is incomparable. When you wear a cashmere headband or hat, you immediately feel how soft and comfortable the fiber feels - even on sensitive skin. The material is made for alpine winters: it keeps you warm without making you sweat, while protecting you from the icy cold. But cashmere is not just practical. It is a fiber that exudes elegance and is timeless. Our cashmere headbands and hats are a statement for everyone who feels connected to nature and at the same time appreciates subtle elegance. The advantages of our cashmere headbands and hats at a glance: Incomparable softness that pampers even sensitive skin High wearing comfort – ideal for long winter days in the mountains Odourless – perfect for active outdoor adventures Temperature and humidity regulating – ideal for extreme alpine conditions Luxurious and durable – a companion for many winter adventures A collection inspired by the mountains Our Shepherd line represents a combination of nature, tradition and elegance. We deliberately chose a limited number of pieces to underline the special nature of this material. Each headband and hat is unique and has been made with dedication to offer you the best possible protection from the winter elements. Care – How to keep your cashmere beautiful for a lifetime Cashmere is a natural wonder that will last a lifetime if cared for properly. The natural lanolin in the fiber has a self-cleaning effect, which is why it is often enough to air your cashmere headbands and hats in the fresh air. If washing is still necessary, we recommend a gentle hand wash with lukewarm water and a special wool detergent. Our care tips: Ventilate regularly – so your cashmere products stay fresh longer. Gentle hand wash – without wringing or rubbing. Dry on a towel to maintain the shape. Moth protection in the closet – cedar wood keeps your treasures safe. Sustainable luxury for winter Our headbands and hats are not only made of pure cashmere, but also combine 50% recycled cashmere with 50% ultra-fine merino wool - both GRS-certified. The Global Recycle Standard guarantees that our products are manufactured in an environmentally friendly and socially responsible manner. This means that every piece reflects the respectful treatment of nature that is so central to us in the Alps. Conclusion: Cashmere – your protective shield against winter Cashmere headbands and hats are not just accessories - they are a feeling. A feeling of warmth, security and elegance that accompanies you through the winter. In a world that is sometimes as rough and unpredictable as our beloved Alps, cashmere offers you the gentle protection you need. Discover now our Cashmere Line and hats that let you experience winter in a new, luxurious way – and feel the difference that only cashmere can make.

An alpine adventure: The Breithorn Traverse in Zermatt At the end of September, my colleague and I had the chance to explore the entire Breithorn traverse in Zermatt. Although the Breithorn West Summit is known as one of the easiest 4000m peaks in the Alps, we deliberately decided to do the entire traverse - a route that promised us more variety and a little adventure. With perfect conditions and an impressive backdrop, the tour was a special experience that we will remember for a long time. ( Text & photos: Levi Luggen ) The morning – start of the day Our day began with the first gondola from Zermatt up to the Klein Matterhorn. The autumnal mood was omnipresent, the sky was turning soft colors, and the fresh mountain air let us breathe deeply. We felt ready for what lay ahead - a mixture of challenge and enjoyment in the middle of the Alps. > The Breithorn Plateau – A place of peace The Breithorn plateau presented itself to us in all its vastness. Cirrus clouds drifted by, but soon the sky opened up and gave us a view of the surrounding peaks. The crossing of the plateau was calm and we headed towards the Roccia Nera - the anticipation of the upcoming climb grew with every step. Ascent to Roccia Nera – rock and ice The climb to the Roccia Nera was a mixture of rock and ice passages, where we were able to witness the retreat of the ice first hand. A silent reminder of the change that cannot be stopped even here in the Alps. The view from the summit was impressive: Castor and Pollux in the distance, their majestic silhouettes clearly standing out. Between the Breithorn twins The next section took us over the snow ridge and rugged rocks to the Breithorn twins. It was a bit of a balancing act between snow and rock, but never too difficult - just the right amount of challenge for a leisurely tour. We mastered the abseiling sections without any problems and enjoyed the peace and quiet, as there were only a few other mountaineers around. The middle peak – a short climbing fun The highlight of our tour was the short rock climb to the middle summit. After a short break, we set about overcoming the climbing sections - not too difficult, but still exciting. Once at the top, we were treated to a fantastic view of the surrounding panorama. A perfect place to pause for a moment and take in the beauty of the Alps. A feeling like being on top of the world Standing on the rocky peak, aware of our exposure, was a feeling that is difficult to put into words. It was a moment of pure awe and joy that we will treasure deep in our hearts. The West Summit – The crowning conclusion With a little time to spare, we decided to climb over the western summit. The view of the Matterhorn, towering majestically in front of us, was the perfect end to an all-round successful tour. Even though the last few meters to the station took a while, we reached our destination on time and satisfied - knowing that we had spent a wonderful day in the mountains. Review – A day in the Alps It was surprising how quiet it was on the Breithorn Traverse that day. For us, it was a tour full of impressive views, pleasant climbing passages and, above all, a lot of peace and quiet. A day that showed us once again why the Alps play such an important role for us - they give us the opportunity to switch off and experience the adventure in nature.

After 2 years of hard snowboarding, filming, editing, making music and writing, our Hä? buddies Gregor Betschon and Levi Luggen have finally released their film "GALE". The original soundtrack was composed and recorded by Andreas Achermann and even performed live at the premieres!

Merino is on everyone's lips, and there's good reason for that. At HAE, we carry a wide variety of merino wool products in our range. From hats , headbands , and neck warmers to our own wool for crocheting, you'll find so much made from merino wool in the HAE online shop .

This year we have made some headbands and hats from baby alpaca wool for our strictly limited special edition . In this article we want to tell you more about the origin, care and properties of baby alpaca wool.

For the second time, we at HAE , together with the guys from nnim clothing and the White Rabbit Bar, organized THE HOME-RUN invitational banked slalom in Bellwald (VS). The primary goal of this event is to bring the entire Swiss snowboarding scene together at the end of the season to have a beer, reflect on the past season, and have fun. 87 riders took part in the second HOME-RUN Invitational Banked Slalom and enjoyed the class festival of Swiss snowboarders to the fullest. The crowd was led by speaker Phil Bucher, who opened the games. The first twenty riders after the two qualifying runs qualified directly for the final. Five more joined in after a short drinking game. Nicolas Wolken set the fastest time in both qualifying runs. However, he was unable to match this performance in the final run, as four riders managed to beat him. Last year's winner Thomas Wyden came fourth, just behind the two legends of the scene Fredi Kalbermatten and Reto Kestenholz . They ultimately finished third and second. It was Fredi who invited the American gang to the event. Freeride Vice World Champion Sammy Luebke was one of them. He didn't need to be asked twice, and after his victory in Haines and third place in Verbier on the 2015 Freeride World Tour, he also won the banked slalom in Bellwald. The fact that such an accomplished American isn't above coming to Bellwald reflects the atmosphere at HOME-RUN. HAE friend Andreas Arn gives it his all! The focus was on togetherness and the pure joy of snowboarding – even if good old Phil couldn't stop cursing by the time the results were announced. After the official competition, the course was still mastered in switch. Reto Kestenholz took home another win. Somehow, no one was surprised, considering his 3.5-meter-high switch backside airs in the Zermatt pipe. Alexander Rufibach and Julian Fürsinger rounded out the podium in the switch competition. bankers What followed were what felt like ten rapid-fire runs and a 15-meter transfer by David Lambert between two banks. He crashed three times, and some are still surprised that he was even able to stand up afterward. David was also the one who embellished his run with a flawless frontside 360. Mike " Aemka " Knobel will likely be honored with the best backside air at this corner. Photographer Claudio Casanova celebrated his 30th birthday on Sunday and was also honored at the awards ceremony. Happy birthday! The podium with the winner Sammy Luebke Give the kids a playground and let them snowboard. It was the picture-perfect end-of-season celebration they'd always dreamed of. A celebration like no other! Final 1. Sammy Luebcke 45:11 2. Reto Kestenholz 45:34 3. Fredi Kalbermatten 45:51 4. Thomas Wyden 46:07 5. Nicholas Wolken 46:19 Switch 1. Reto Kestenholz 49:12 2. Alexander Rufibach 49:88 3. Julian Fürsinger 52:23 4. Forrest Burkie 52:40 5. Roger Schuler 52:87 Fastest Run Nicholas Wolken 44:17