The Collection by HAE Women is far more than a range of high-quality beanies —it's a tribute to five women who have forged their own path in the mountains and, in doing so, inspire others to do the same. Each beanie in this collection is the result of the vision of these women, who excel through their talent and creativity, whether on a snowboard, in the water, or in artistic projects. The HAE Women embody a blend of courage, determination, and a strong sense of community that accompanies them through the Alps and into all of life's adventures.
This collection reflects not only the experiences and values of our HAE Women, but also their passion for nature and the freedom they find on their own paths. Their stories range from the courageous decisions that have shaped them along the way to the deep connection to nature that inspires their creativity. They know how to stay warm in the cold of the mountains, but also how to warm hearts with openness and joy.
In this post, we introduce the five women behind the Collection by HAE Women : snowboarders, artists, and role models who share their passion with a collection that is as unique and strong as they are. Their stories and experiences have shaped these hats, making them an expression of strength and adventurous spirit—qualities that encourage us all to forge our own path.
Celia Petrig: The flow that makes everything possible
For Celia Petrig ( instagram ), snowboarding is more than just a sport—it's a deep immersion into the "flow state," where everything feels harmonious and effortless. "Snowboarding allows me to enter my flow state, where everything feels free, harmonious, light as a feather, and at the same time very powerful and strong," Celia says, describing this special moment that inspires her every time. In flow, she experiences a kind of "super power," where she perceives everything as if in slow motion and fully connects with her surroundings.
Celia not only inspires with her own flow state, but also passes this feeling on to others in her projects. In her latest video project, Laax Originals – Celia Petrig, she gives an insight into her personality and philosophy of life and shows how flow shapes not only her sport, but also her life. She is actively involved in coaching and training and leads “Girls Shred Sessions” as well as her own shred sessions to help other women find their own path and grow. “Snowboarding gives me the opportunity to inspire others by showing them how much fun it is to go your own way,” says Celia. She not only passes on her knowledge, but also inspires others to find their own creative path and follow it with energy and passion.
You can find the complete interview HERE.
Daria Fuchs: The surfer who lives her passion between mountains and waves
Daria Fuchs ( instagram ) embodies the perfect balance between two worlds: the waves of the ocean and the peaks of the Alps. She discovered her passion for surfing on a trip to Fuerteventura, where she first got on a board. That week changed her life forever and inspired her to spend her summers among the waves and her winters in the mountains. "That one week on Fuerteventura shaped my life," says Daria. Since then, she has lived in this dual world, characterized by the balance between mountains and sea.
Daria Fuchs by Kuno Egli
In the water and snow, Daria experiences an intense connection with nature. "The most beautiful feeling is being present and in the moment," says Daria, describing her deeply felt connection to the elements, which brings her into flow. While surfing and snowboarding, she experiences a harmony with herself and nature that fulfills and inspires her. Daria shares this passion and openness by demonstrating that a free mind and an open heart lead us to the greatest adventures.
You can find the complete interview HERE.
Elena Könz: The artist and world champion
For Elena Könz ( instagram - youtube ), snowboarding is not just a sporting challenge, but also a form of artistic expression. As a teenager, she explained to her great-uncle, an artist, that snowboarding could be just as creative as painting or sculpture. "As a teenager, I tried to explain to my great-uncle that snowboarding could also be an art form," Elena says. Today, she sees the tracks she leaves in the snow as works of art that reflect the freedom and creativity of her spirit.
But that's not all: her discipline and determination led her to the gold medal at the Big Air World Championships in 2015. "The further away I am from this success, the cooler I find it," she says, looking back on her achievement. In addition to snowboarding, Elena also finds her creative inspiration in art. She paints, draws and photographs, inspired by the Alpine landscape and the colors and shapes she discovers in nature and the city. "A personal wish is to give art more space in my life again," she reflects. Elena's art and her success in sports are testaments to her dedication and her will to live her dreams and, in doing so, inspire others as an artist and world champion.
You can find the complete interview HERE.
Jenni Albert: The inspiration who encourages others to follow their own paths
For Jenni Albert ( instagram ), the mountains are not only a place of challenge, but also a place to encounter herself and others. Her father, who introduced her to snowboarding, remains her greatest inspiration to this day. She discovered her love of the mountains through him, and after his death, the mountains became a place that maintains her connection to him. "Since my father's death, the mountains have represented an even greater connection to him for me," Jenni says, describing the special meaning the Alps have for her.
She was particularly influenced by Katie, her former team leader in Davos, who encouraged her to continue pursuing her snowboarding career. "Under Katie's guidance, it was like a second family," Jenni remembers of the mentor who pushed her to achieve more and grow. Today, Jenni inspires others by showing the importance of believing in yourself and following your own path. "I try to show all the great opportunities you have to achieve something and that you should have fun doing it," explains Jenni. For her, snowboarding is not just a sport, but also a way to connect with others and build a community based on trust and mutual respect.
You can find the complete interview HERE.
Léa Klaue: The storyteller behind and in front of the camera
Léa Klaue ( instagram ) describes snowboarding as much more than just a sport—for her, it's a way to explore and immerse herself in her surroundings. "Snowboarding has become a means for me to explore how I move and navigate my environment," she explains, describing the feeling of controlling a steep descent as a kind of superpower that puts her in a state of hyperfocus and harmony. In her youth, she started as a freestyle snowboarder before evolving into a big mountain snowboarder and learning to love the remote, steep terrain.
Léa participated in freeride competitions for years and consistently ranked among the top 10 in Europe. Today, snowboarding is less of a competition for her and more of a personal journey, constantly challenging her mental and technical skills. Her preferred tool is now the splitboard, which she uses to tackle remote mountains and challenging high-altitude tours. Whether in the Alps, the Andes, or on expeditions in Japan and Kyrgyzstan, Léa is always seeking new solitude and tells these experiences in films such as the award-winning short film Clouds (2023). Together with partners, she brings stories that combine adventure and environmental awareness to the world.
You can find the complete interview HERE.
The Collection by HAE Women
The Collection by HAE Women brings together more than just stylish hats – it embodies the stories and passion of five unique women who are leaving their mark on the Alps and on life, and who have inspired many of us at HAE. These five snowboarders, surfers, and artists share their vision, strength, and courage to inspire others to find their own paths and live authentically. The collection invites you to become a part of these stories. In the near future, we will introduce each of these women individually and delve deeper into their worlds – stay tuned!