Here in the Alps, every day is a new story. The mountains, the winds, the silent forests and glaciers - they all whisper their secrets to us. In the HAE Journal we collect these stories and myths that form the heart of our brand.
Our mountains tell of courage, independence and the close community that connects us up here. Tradition and modernity meet here, and every day we walk the fine line between past and future. In the Journal we take you to places that few go to and to moments that will be remembered because they reflect the essence of life in the Alps.
Find out more about the legends of our ancestors and meet the people who continue to tell these stories today - from the lift operator who describes winter days on the ski lift to the mountain guide who tells of her experiences. We also share practical tips on how to care for your equipment so that it lasts for a long time in the harsh outdoors and accompanies you on many adventures.
Our journal is more than just a blog - it is a window into the spirit of the Alps. Here you will find stories that touch the soul and knowledge that will help you experience nature independently and consciously - whether you are an experienced alpinist or a dreamer who wants to leave your own traces in the snow.
Come in, read our stories and become part of our community. Because in the Alps the adventure begins anew with every line.
